My Works

In this collection of social media campaigns, I have compiled a range of successful campaigns that I have worked on throughout my school years. Social media has become an integral part of our lives and has created new opportunities for businesses to connect with consumers. As a social media marketer, my goal has always been to craft creative and impactful campaigns that engage users and drive results for my clients.

These campaigns span across various industries, from online e-commerce (Chewy) and IP franchise (HP) to school work and beer brand (Guinness), and feature a mix of platforms, including Instagram, YouTube, and TikTok. Each campaign has its unique message, audience, and approach, but all share a common thread of being designed with a deep understanding of the target audience and their behavior on social media platforms.

Throughout this collection, you will see examples of innovative strategies, visually compelling content, and engaging storytelling that have created buzz, increased brand awareness, and brought measurable results. I am excited to share this collection with you and hope that it provides insights and inspiration for your own social media campaigns.

Chewy IG post samples and posters design

Guinness beer poster designs & the design philosophy

Harry Potter self-made video: the films & the RPG game

Social Media campaigns I made during my graduate school

Trader Joe’s marketing campaign for St. Patrick’s Day