Resume

The PDF version of my resume is here! Do not hesitate to take a look at it and contact me if you have any questions or concerns!

Yunjie Xiao

yunjiexi@usc.edu

(+1) 213-7066-133

Education Background

08/2017-12/2020

The Ohio State University (OSU)

Major: Communication

GPA: 3.83/4.0

08/2021-05/2023

University of Southern California (USC)

Major: Digital Social Media

Course Highlight

Writing Strategic Communication | Communication and Decision Making | Strategic Media Planning | Mass Communication and Society | Video Game Individual | Intercultural Communication | Public Communication Campaign | Human-Computer Interaction | Statistics | Technologies in Digital Media | Consumer Behavior

Projects and Researches

08/2020-11/2020

Humor in Illness Support Group (Group Member)

Supervisor: Prof. Susan Kline

  • Extended the research done on the online humor of hemophiliacs in the support group
  • Found online illness supportive groups on Google/Facebook Group, read comments and responses from patients and their family members or friends
  • Looked for humor in their speeches, using a coding sheet to evaluate the humor by analyzing the word they use, the purpose of humor, and the effect they aim to achieve

05/2022-08/2022

Qualitative Research and Campaign Proposal for Chipotle(Group Member)

Supervisor: Prof. Jeffery Hirsch

  • We conducted individual interviews, ethnographic, and focus groups on Chipotle as a group.
  • Collected and analyzed information from qualitative research to reflect on how interviewees with different cultural backgrounds viewed Chipotle, then developed a report on each research method.
  • Leveraged online tools and resources to redesign the posters and website pages for Chipotle

08/2021-11/2021

Marketing Entry for Harry Potter: Magic Awakened(Group Member)

Supervisor: Prof. Jeffery Thompson

  • Our group launched background research on the mobile game and established a market entry campaign for it.
  • Our group went through the market entry structure. The first part of the campaign contains a comprehensive market analysis including evaluating the attractiveness, competitors, users, and entry feasibility.
  • We took the financial assessment for budgets and searched for an optimal agent to manage the mobile game in the US market as well as some promotion methods.

Professional Experiences

08/2020-11/2020

Ogilvy & Mather

Marketing Intern

  • Conducted brand analysis for clients on product value, target audience, and projected advertising strategy.
  • Accurately delivered product information and promotion content to advertising designers.
  • Focused on the brand itself, through the analysis of brand positioning, target groups, consumers’ needs, and product strength, to formulate a logical and complete strategic closed loop for a brand.
  • Formed and practiced preliminary strategic thinking and rigorous language skills.
  • Trained to think and promote the product according to consumers’ needs.

03/2021-07/2021

Visionary Media Company

Intern in TV Show Producer’s Assistant

  • Generated the user profile, competitor evaluation, marketing analysis, and content structure for a new TV show Boom! Heart, which is co-produced by Hunan Broadcast Company.
    (The TV show contains 12 episodes, and each episode gains an average of 65 million views.)
  • Participated in online meetings with the guests’ team and program counselors; integrated meeting contents into reports for further program structuring.
  • Met with 5 professional scriptwriter teams and contextualized some initial ideas my team provided.
  • Facilitated film shooting and learned to effectively communicate with crew members and collaborate with people from different departments in the company to ensure the program was processing smoothly.

07/2023 – Present

CSI Professionals Inc.

Marketing Associate

  • Assist with the set-up, facilitation, and completion of marketing events for CSI
  • Assist with the graphic design of marketing materials.
  • Conduct market research to better understand the marketing needs of CSI and its target audience under the supervision of the Market Research Team and supervisor.
  • Help to run various social media accounts of CSI.
  • Assist in interviewing international students and discuss CSI’s marketing and placement guidelines.
  • Attend and represent the company at various job campus events.

Honors

09/2019-12/2019Dean’s List, OSU
03/2019-05/2019Dean’s List, OSU
03/2018-05/2018Dean’s List, OSU

Personal Skills

Language: Mandarin (native); English (fluent)